ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. Exact or Phrase match terms can be harvested from your reports and placed into new Ad Groups. The post Why Keyword Themes +Modified Broad Match = Winning PPC Strategy appeared first on ConversionXL.

PPC 114

PPC Matching Technical Review Search 114

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.

Search 156

Search SEO Analytics Engineer 156

ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available.

PPC 48

PPC B2C B2B Sales Cycle 48

ConversionXL

FEBRUARY 6, 2019

Customer acquisition costs can be high, and growth may require large sales teams. Marketing-led strategies often scale more efficiently than sales-led strategies, but rising PPC costs—especially in established markets—can price-out startups in some channels. When will the company harvest or withdraw the product?

Product 124

Product Marketing Differentiation Harvest 124

ConversionXL

SEPTEMBER 17, 2019

From Google’s Session Quality and Conversion Probability reports to related smart retargeting platforms, machine-learning segments users like no PPC manager can. The more features a tool has, the more it costs, and pricing models vary. By implementing one of the above solutions, you’ll be able to harvest AI benefits today.

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. How much can a bad form cost you? Test functionality before you try to harvest fruits. Preferences, intents, etc. change based on location and culture. You can personalize just by understanding the markets. Personalizing at the traffic level. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86