Occam's Razor

NOVEMBER 18, 2014

Short story #2: Predictive Modeling, Quantifying Cost of Inaction. You can hover over each box to get a sense of the key metrics. Short story #2: Predictive Modeling, Quantifying Cost of Inaction. At that time these countries had models to predict what was the cost in human lives from inaction. Just move the blue dot.

Analytics 145

Analytics Sierra Leone Channel Conversion 145

Occam's Razor

SEPTEMBER 21, 2015

Don't add crud to your slides, they distract from the story (besides costing you more time to find the crud to add than it took to create the graph!). The most heartbreaking cost of the icons, and other such curd, is that we spend time on that rather than worrying about the story and if we have the why and the so what.

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

OCTOBER 22, 2008

Automatic importing of AdWords cost data into Urchin. For example I might click on New Visitors, Copy and then customize it to identify New Visitors from Iceland. On you left are the Dimensions (customer & campaign attributes) and Metrics (numbers, key performance indicators) you can choose to create custom segments of your own.

Analytics 105

Analytics Web Search Non-Compete 105

Occam's Razor

OCTOBER 14, 2014

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. One of the easiest ways to improve outcomes on your website, it is great to make sure that people don't say this via your bounce rate metric : I came, I puked, I left. None of the four other methods are advisable.

Analytics 135

Analytics Vertical Metrics Web 135

Startup Lessons Learned

SEPTEMBER 2, 2020

The benefit of the hammer and the dance is lower, and also the cost is higher." It's focused on how to learn as fast as possible with as little cost as possible. And I think the key additional factor that I added to the conversation is, like nearly all decisions in life, this is a cost-benefit analysis.

South Korea 114

South Korea Silicon Valley Sweden Italy 114

crowdSPRING Blog

JULY 18, 2016

As MarketingLand reports : One statistic that still jumps out: Obama’s 2012 campaign cost $690 million, a staggering kitty. The emails to Gale were among a wave of fundraising pleas inexplicably sent by the Trump campaign in recent days to lawmakers in the United Kingdom, Iceland, Australia and elsewhere. Approximately 4.5

Email 48

Email United Kingdom Marketing Iceland 48