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Principles For Low-Budget Marketing Strategies Every Startup Should Know

YoungUpstarts

The Chrysler’s ATL (Above the Line), “Eminem commercial” — that cost around 12 million $— is a perfect example of a well-focused, mass marketing campaign. Even placing a lemonade stand under the inclement sun of Sacramento at 2:00 pm, just after the finish line of a marathon, is understanding a target necessities, for example.

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SXSW Startups: Fantag

Austin Startup

Fantag is based in Sacramento. Sacramento has a thriving startup ecosystem with the San Francisco Bay Area just an hour and half by car or train to reach investors and partners. Costs for startups are substantially less than in the Bay Area so our investment dollars have a longer runway. Tell us about the startup scene there.

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Startup Grind Turns the Tables on Mark Suster

Both Sides of the Table

She was president of the UJA in Sacramento – the United Jewish Appeal. Then she opened a bakery and a second bakery and then a restaurant – in Sacramento. By the way, this was still pre-Netscape, pre-Internet. So I joined this group called Network Solutions, we did computer networking, the predecessor to the internet.

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