Startup Professionals Musings

MARCH 26, 2010

Every time I see a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Viral 141

Viral Cost Marketing SEM 141

Startup Professionals Musings

MAY 24, 2020

They know how to capitalize on social media, viral marketing, events, and the new tools of the trade. The best sales people in any company are highly focused, and self-motivated by the commissions they can earn by closing a few big deals. They are always ready to move on to the next big opportunity as markets change.

Startup 410

Startup Angel Investor Social Media LLC 410

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Campaign 167

Campaign Cost Viral Marketing 167

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

We're putting a 'Retweet' button inside the product to encourage viral growth.". OK, so what can you do to rise above the cacophony that is the Internet? This is the viral step: Having trialed the tool, the stranger might use it herself, then more people find out about it, and so forth. Visibility-fail. Anyone-gives-a-crap-fail.

Software Review 261

Software Review Technical Review Viral Software Development 261

Both Sides of the Table

JANUARY 12, 2014

Everything we were taught pre-Internet is still relevant. They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. And you thought the Internet was a meritocracy where the best ideas win?

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SEM Viral Marketing Widget 379

Both Sides of the Table

MAY 23, 2012

Cloud computing and the open source movements have brought down the costs of starting a company by more than 90%. They need a combination of capital and experience to separate from the rest of the pack – the low cost of starting a business means it is even more vital to become the market leader more quickly.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

Both Sides of the Table

SEPTEMBER 17, 2013

And if you accept that premise then you have to accept that the future of the Internet will be dominated by video. Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). Much of network television can cost $100,000 / minute to produce.

Video 339

Video Technical Review Distribution Aggregator 339

Startup Professionals Musings

FEBRUARY 20, 2023

They know how to capitalize on social media, viral marketing, events, and the new tools of the trade. The best sales people in any company are highly focused, and self-motivated by the commissions they can earn by closing a few big deals. They are always ready to move on to the next big opportunity as markets change.

Angel Investor 267

Angel Investor Social Media LLC Viral 267

Startup Professionals Musings

SEPTEMBER 28, 2012

It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. Read everything you can about viral marketing. It’s all available for “free” on the Internet, but your time is a valuable resource.

Social Media 289

Social Media Small Business Media Technical Review 289

SoCal CTO

FEBRUARY 25, 2007

skip to main | skip to sidebar SoCal CTO Sunday, February 25, 2007 Challenge of Predicting Winners I just read a bit on the payout to YouTube from the Google Acquisition ( Internet News , CNN ). User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

Version One Ventures

SEPTEMBER 19, 2012

Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. High LTV can usually be found in transactional or subscription businesses. In addition, churn tends to rise as a company grows.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Both Sides of the Table

JANUARY 11, 2014

We spend a lot of time trying to get people focused on building products that have viral components and why that has to be measured and constantly tested. The more the supply of dollars spent in your channel the higher the cost-to-acquire new customers. Doesn’t.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Both Sides of the Table

DECEMBER 5, 2010

The Bridge Between Online Services & The Internet: AOL. It was an online community like CompuServe and eventually started offering people dial-up access to the Internet for a monthly fee. AOL was controlled by one company and the Internet was distributed. AOL was closed, the Internet was open. And then came AOL.

Social Network 318

Social Network Networking Internet Technical Review 318

Version One Ventures

SEPTEMBER 17, 2013

These acts can often be start of a viral growth curve in the enterprise. Enterprise products that present a high-value daily utility for the people involved can have a high virality potential. Why Internet Companies Don’t Buy From The Enterprise Kings (techcrunch.com). Related articles.

Fractional CTO 154

Fractional CTO Software Review Viral Sales Cycle 154

Both Sides of the Table

APRIL 12, 2018

In addition to the service where you can watch old videos being very compelling, the fact that Jamie has provided this service at such an affordable cost has been a large part of the appeal. When Jamie wanted to sign on Shaq as the company spokesperson it also cost money. so he went on. link] What does this all mean for the future?

Security 247

Security Los Angeles Silicon Valley Video 247

VC Cafe

MARCH 16, 2025

High User Acquisition Costs: The landscape for acquiring new users has become increasingly complex and expensive. The flattening of the mobile adoption curve and Apple’s deprecation of its Identifier for Advertisers (IDFA) have elevated customer acquisition costs significantly. AI is changing the game in consumer tech.

Technical Review 78

Technical Review B2C Generative AI IPO 78

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer).

Customer 156

Customer San Francisco Viral Lean 156

YoungUpstarts

JUNE 18, 2020

The bigger the team, the greater the cost. Not only that, but they are also immensely cost-effective and timesaving when compared to real-life action shooting. They also have immense viral potential on social media. and a full-fledged production crew. With the COVID-19, it’s now dangerous to pursue live-action projects.

Video 229

Video Advertising Technical Review Viral 229

Both Sides of the Table

FEBRUARY 7, 2011

Before we filmed the segment we had the chance to chat over lunch over the direction of the Internet and how social was changing the fabric of the web. In 1995, while in high school, Seth wanted to start a business scanning paper documents for companies, but realized it was a non-starter when he learned that a scanner costs $4k.

Connecticut 286

Connecticut Cofounder Silicon Valley Web 286

The Next Web

OCTOBER 28, 2012

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. With the cost of starting and running a startup at all time lows, it is now easier than ever to attempt to take market share. Channel saturation. Product-growth fit.

Technical Review 150

Technical Review San Francisco Software Review Distribution 150

The Next Web

DECEMBER 17, 2013

io domains belong to the Internet artisans… at least that’s the vibe it has. We’ve managed to turn this little island in the Indian Ocean into a brand for the people who are making the Internet.”. And the name you choose tells whether or not you passed that test.”. Paul Graham. and wrangler.io , says, “.io

Naming 166

Naming Cofounder New York Taiwan 166

Cracking the Code

MARCH 23, 2007

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well.

Software Review 48

Software Review Viral Media Marketing 48

The Next Web

AUGUST 19, 2013

Customer Acquisition Cost or CAC is how much money you can spend to get someone to become a customer. Direct sales take a lot of their time, which will cost your budding business. They ultimately failed because their product was at too low of a cost to be driving around, spending hours with potential customers. LTV ­ CAC = ROI.

Belarus 137

Belarus Viral Channel Startup 137

Startup Lessons Learned

NOVEMBER 7, 2008

We had endless arguments internally about what features it should include, how the avatars should look, and how much it should cost. Just load them all in and choose a low cost-per-click. Seems like a fairly low-cost method of gauging customer interest for a would-be product. We finally settled on a $1.99 I used to use $.05,

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Professionals Musings

APRIL 17, 2016

They know how to capitalize on social media, viral marketing, events, and the new tools of the trade. The best sales people in any company are highly focused, and self-motivated by the commissions they can earn by closing a few big deals. They are always ready to move on to the next big opportunity as markets change.

Entrepreneur 120

Entrepreneur Angel Investor Social Media LLC 120

Startup Professionals Musings

APRIL 15, 2015

They know how to capitalize on social media, viral marketing, events, and the new tools of the trade. The best sales people in any company are highly focused, and self-motivated by the commissions they can earn by closing a few big deals. They are always ready to move on to the next big opportunity as markets change.

Entrepreneur 120

Entrepreneur Angel Investor Social Media LLC 120

Startup Professionals Musings

JULY 12, 2013

These days, if your startup does not have an Internet home base up and running, you are not ready for business or potential investors. There should be no doubt that an Internet presence is as basic to success in business today, as brick and mortar was a hundred years ago. Viral marketing needs a website. Marty Zwilling.

Internet 247

Internet Viral Naming Web 247

reidhoffman.org

NOVEMBER 12, 2013

the consumer internet landscape in 2004 vs. today. In 2004, the consumer internet was just beginning to rebound. In 2004, investors regained interest in the consumer internet again. We are the leader in the professional domain with viral growth. the evolution of LinkedIn as a company. Reid Hoffman.

Entrepreneur 111

Entrepreneur Viral Revenue Networking 111

Cracking the Code

JANUARY 16, 2012

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. The passengers compensate the driver for the gas and toll costs, making it a fair trade. For example, a trip from Paris to Lyon (290 miles) would cost €25-30 compared to €100+ for the train. internet. (6).

Software Review 95

Software Review Europe Technical Review Spain 95

Steve Blank

MARCH 18, 2011

We’re now in the second Internet bubble. At the same time, acquisition opportunities will expand as large existing companies, unable to keep up with the pace of innovation in these emerging Internet markets, will “innovate&# by buying startups. Carpe Diem. The rules for making money are different in a bubble than in normal times.

Internet 335

Internet IPO Silicon Valley Agile 335

VC Cafe

JULY 5, 2011

Video is a great way to get your startup some viral visibility. According to Cisco , by 2015, one million minutes of video – the equivalent of 674 days – will cross the internet every second (!) Video is a great way to get your startup some viral visibility. Amazing, no? 2) Viber , free VOIP calls from your iPhone.

Video 90

Video Media Viral Startup 90

SoCal CTO

OCTOBER 5, 2010

Not only does the country have a higher percentage of homes with high-speed Internet than the U.S. At the time, customers were seeking low-cost, functional cars, and were satisfied by an extremely standardized product (Ford famously quipped that “customers can choose it in any color, as long as it’s black&# ). Oh, Noes!

Technology 191

Technology Product San Francisco CTO Hire 191

Cracking the Code

FEBRUARY 23, 2011

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. internet. (6). How the use of internet is transform. Popular Media: the key to viral marketing. McKinsey highlight #1: the art of cost cutting or. Cracking The Code. Wednesday, February 23, 2011.

Software Review 101

Software Review Technical Review Valuation Europe 101

Brandanew

MAY 29, 2015

The all encompassing Internet does provide opportunities but not when we create a content stealing epidemic. Sure-shot way to lose trust and potential customers (even if your terrible response does not become viral). Have said this before, but content available on the Internet is not free. Couldn’t think of something original?

Curation 100

Curation Social Media Viral Startup 100

ConversionXL

MARCH 6, 2019

They also come with higher costs and LinkedIn-specific platform limitations. Those ad-specific stats pair with the ongoing shift toward video as the primary medium on the Internet. Cisco’s VNI forecast estimates that 82% of all Internet traffic will be video in 2022. LinkedIn video ads: tech specs, targeting, metrics, and cost.

Video 129

Video B2B Technical Review Campaign 129

Duct Tape Marketing

MAY 30, 2014

Viral Video Marketing. This is old news to anyone with an Internet connection, but also extremely hard to do for the average Joe with a low definition webcam. In our example, we take a look at the 2011 start-up Dollar Shave Club and their viral video “Our Blades Are F ing Great”. Creating Brand Recognition. A little humor).

Video 78

Video Widget Software Review Entrepreneur 78

Mike Michalowicz

FEBRUARY 11, 2013

Establishing a presence on the Internet even if you have a physical store, is critical. Self-printed cost is $0.46 And best of all, they don’t cost any money!” The guide is delivered electronically to their mailbox so there’s little cost involved. cost = $0 other than some time). Social media isn’t new.

Small Business 167

Small Business Marketing PR Social Media 167