Remove Cost Remove Leadership Remove Retention
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Mr. Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country.

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What Your Sales Team Really Needs from Young Executive Leadership

YoungUpstarts

Millennial CEOs in today’s business climate face a changing role from the traditional leadership image of the suit in the C-suite, especially when it comes to sales. It’s becoming increasingly important for top leadership to work directly with their sales managers to develop a stellar sales process. 46% more influential.

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The True Cost Of Poor Leadership

YoungUpstarts

While poor management has a financial cost, it also has a wider detrimental cost to a business, as well as individuals. Bad leadership can be the result of insufficient training, an inadequate understanding of the business, and weak management skills. Poor leadership is often compounded by poor communication.

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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

As businesses increasingly seek scalable marketing leadership, the demand for fractional CMOs has surged. Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. 12:00] Acquisition and Retention A fractional CMO should focus on both customer acquisition and retention.

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When Should a Small Business Hire an Executive Team?

Up and Running

That often involves working long hours and keeping your costs lean. But there comes a time when bringing on executive leadership is the reasonable and right next step. Another benefit of filling executive leadership roles is that doing so will likely free up time you can spend on other things. What does the C-suite look like?

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[Sponsored] Online Health Insurance Tool Eliminates ‘Pain Points’ And Improves Cost Control, Employee Loyalty

YoungUpstarts

Today, I want to talk about what UnitedHealthcare’s online tool is doing to improve, streamline, and control health insurance costs for small business owners. Cost control. Employers must be able to customize coverage not only to provide the right level of benefits, but provide the best benefits package at the right cost level.

Cost 113
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What Makes A Successful Franchisee?

YoungUpstarts

Leadership Skills. Obviously, having the ability to effectively manage a team and handle the day-to-day operations of business is critical, but franchise owners need a particular set of leadership skills to help them grow their business. Every business owner should strive for a 100% percent client retention rate.