Why Your Customers Buy More When Value Outweighs Cost
ConversionXL
MAY 8, 2014
explained Flint McGlaughlin, Managing Director and CEO of MECLABS. “ This concept is illustrated in the heuristic below: Value force outweighs cost force. Taylor Kennedy, Senior Research Manager, MECLABS, who led the project, observed that Sierra Tucson buried the value of what they provided clientele in their navigation.
Let's personalize your content