Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 156

Analytics Marketing Social Media Technical Review 156

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. What consideration state might someone be in?

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? If you’re doing some you already know: the costs have gone through the roof! Ignore vanity metrics, segment super deep and don’t just rely on built-in reports. Insight rules.

PPC 123

PPC Analytics Conversion SEO 123

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. It got attention (and probably some clicks), but at what cost? Image source ).

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. So Where Exactly Does “Conversion” Happen?

Software Review 116

Software Review PPC Analytics Search 116

Occam's Razor

FEBRUARY 25, 2013

Yet the analytics team rarely has its costs measured in terms of impact on The Company. Finally divide that by the costs it took to get to that impact: Ia. The third element is to calculate the total cost of ownership. Total Cost of Ownership). You have a variable cost. get measured by their Return on Ad Spend.

Analytics 143

Analytics DC Web Revenue 143

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. No more silos!

Analytics 126

Analytics Web Customer SEM 126

The Startup Magazine

JULY 21, 2021

Pay-per-click (PPC) advertising is another essential digital marketing tool. Digital marketers run a PPC ad (like a social media banner) and then only pay when prospective customers click the ad. With PPC, impressions cost nothing. This is the power of SEM marketing. Old School But Effective.

Technical Review 78

Technical Review PPC SEM Marketing 78

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. But they don't realize the cost. strategies).

Analytics 132

Analytics Marketing Campaign Metrics 132

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? It is not possible to force people down that path!

Channel 162

Channel Analytics Campaign Conversion 162

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Cost per click (CPC).

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. See Page Value there?

Search 156

Search SEO Analytics Engineer 156

Occam's Razor

JANUARY 6, 2010

They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. Take a week to segment that data and find out how to save 10% of the cost. No longer can tools or "analysts" just puke 15 metrics on a report and hope to survive. That's sucking.) That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

SEPTEMBER 16, 2020

The ad that performed the best on average , especially for quantitative metrics, delivers your typically inoffensive McDonald’s spot—the safety scissors of the ad world. What copy testing will (and won’t) achieve. If you ask a focus group to choose a color for your brand, you won’t end up with fuschia. Sacrifice reward; avoid risk.

Campaign 116

Campaign B2B Software Review Differentiation 116

Occam's Razor

JULY 1, 2008

Or there are people who will get their tech support question answered and as a result not call you on the phone (saving you $50 it costs you to answer the phone). Or help someone learn about your company and then apply for a job (saving you $2,500 in recruiting cost per person!). Nice ain't it?

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

JANUARY 2, 2014

We can’t focus purely on the conversion rate, it’s just one of the metrics to keep an eye on. Also some might confuse it with cost-cutting and other financial issues. You’re doing paid advertising, PPC or display campaigns? Most companies are in the business of making money.

Conversion 116

Conversion Customer Software Review Reputation 116

ConversionXL

MARCH 3, 2016

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

Analytics 48

Analytics Customer PPC Metrics 48

The Startup Magazine

JANUARY 16, 2020

PPC advertising is a useful tool in the arsenal of any brand. The measures of success in a PPC campaign are the clicks and sales that result, but even customers that don’t click are seeing your products and making and reinforcing the mental link between what they want and your brand. Photo by Austin Distel on Unsplash.

PPC 94

PPC Advertising Campaign Search 94

Hearpreneur

FEBRUARY 13, 2022

They may also target ads to specific audiences and track real-time metrics like views, clicks and demographics. However, there has been a noticeable shift to Facebook ads and Google Pay Per Click (PPC). It's safe to say that this method will be widely used in 2022. Thanks to Cody Candee, Bounce ! #22- Photo Credit: Maya Mikhailov.

Artificial Inteligence 126

Artificial Inteligence Software Review Technical Review Entrepreneur 126

ConversionXL

DECEMBER 16, 2020

Or if your management refuses to justify the costs of A/B testing? Here’s what you can test with this approach: Landing pages (especially recommended before you invest in PPC ). Cost: $40/non-B2B user, $80/B2B user + custom incentives (usually $20–40/user). The starting bundle costs $3,450, and you get 100 test credits ($34.50

Technical Review 92

Technical Review Software Review B2B Design 92

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Campaign Cost Analysis. Key Metrics: Map Overlay Visualization. Explore here: Dimensions & Metrics Explorer.

Analytics 60

Analytics Customer Metrics eCommerce 60

YoungUpstarts

AUGUST 18, 2020

PPC advertising. Simple and Reliable Metrics for Measuring Success. Metrics help understand the success or failure of the marketing campaign. Gen Z entrepreneurs can make use of comprehensive metrics to drive success. Cost per conversion. It has 7 main categories, as follows: Social media marketing. Social reach.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

ConversionXL

FEBRUARY 18, 2016

Your business is likely to have less technology problem costs. If you want to track dynamic values, like revenue, you can use Custom Metrics. Custom Metrics and Custom Dimensions are similar, so the set up process will seem familiar. Your “Metric Value” is the user-defined Data Layer variable you just created.

Management 48

Management Analytics Software Review Metrics 48

ConversionXL

AUGUST 27, 2015

He continues: “You can be costing your company millions and think that everything is better by relying on pre/post. However, you have to have a predictable traffic stream (ie PPC) and even then it is rough. What works for PPC traffic might not work for returning direct traffic, SEO traffic and so on. Word-of-Mouth.

PPC 48

PPC SEM Technical Review Conversion 48

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive? via PPC Hero). What about A/B testing?

PPC 48

PPC Software Review Campaign Analytics 48

YoungUpstarts

NOVEMBER 10, 2020

A/B testing Facebook ads lets you see which set up is most cost-effective, gets more clicks and more conversions. The hope is that investing a chunk of money to split test Facebook Ads will ultimately reduce the cost per conversion and drive better overall results. Cost-per-click, cost-per-mile, cost-per-acquisition, etc.).

Utah 246

Utah Campaign Audience PPC 246

YoungUpstarts

FEBRUARY 9, 2020

Setting clear goals from the start means that you can both design your campaign with these intentions in mind, and know what metrics to monitor on your campaign dashboard. M easurable: the goal needs to be something that can be measured and tracked using metrics. Finally… work out the cost per conversion. . Impressions.

Campaign 179

Campaign Advertising Media Metrics 179

ConversionXL

FEBRUARY 19, 2016

You know all about vanity metrics , and how you shouldn’t be obsessed with them. SEO brings in free traffic without an exact cost, and CRO converts them. PPC – Goal is traffic & conversions (Focus on ROI for conversion)”. Anything else, just read this official statement from Google on A/B testing. Usually not both.

SEO 48

SEO Technical Review Algorithm Software Review 48

Occam's Razor

AUGUST 28, 2006

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

The Startup Magazine

SEPTEMBER 12, 2023

Pay-Per-Click Advertising (PPC) Pay-per-click (PPC) advertising ensures that your message reaches the right people. The ROI from your pay-per-click (PPC) advertising campaigns will increase with consistent monitoring and tweaking. You should hire the best SEO Company for better search engine optimisation.

Channel 158

Channel Social Media Marketing PPC 158

ConversionXL

JANUARY 29, 2016

To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. Here are a few of them: Lead volume went up 81% despite a 30% PPC budget cut. Mazda had a simple goal of getting more butts in seats to test drive their cars.

Campaign 48

Campaign PPC Audience eCommerce 48

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party's work. Criminal behavior. It really is.

Analytics 128

Analytics Campaign Search Customer 128

ConversionXL

OCTOBER 13, 2015

Customers that converted in the last year where the cost of a click was less than $x. From there you can decide how actually valuable they are vs. the cost/effort to acquire, whether that cohort would be willing to be an advocate for you, etc. Will this cohort help me improve that metric?”. Acquisition Efficiency.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

JUNE 16, 2016

Here’s a look at pirate metrics (AARRR) as designed by Dave McClure of 500 Startups … Image Source. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. Resources: What’s the cost of running the test or experiment? How to Increase Your Testing Velocity.

Framework 48

Framework Programming Metrics Engineer 48