How to Create a Marketing Playbook for Consistent Campaigns
ConversionXL
JUNE 16, 2022
Here’s an example of how Nightwatch uses Asana to organize distribution: The color-coded initials in the right-hand column correspond to different members of the marketing team, so everyone knows their role. It should include primary and secondary KPIs and metrics related to marketing goals , as well as the platforms (e.g.,
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