Startup Professionals Musings

NOVEMBER 2, 2022

Even non-profits need revenue to cover their costs, and continue to provide services. Use metrics to measure results of marketing initiatives. Too many entrepreneurs put all their resources in one big make-or-break effort they can’t measure, or they count on word-of-mouth and viral marketing, which are totally unpredictable.

Forecast 304

Forecast Stock Options Technical Review Metrics 304

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

SoCal CTO

MAY 21, 2012

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. What does it cost to acquire a new customer? What is our viral spread coefficient?

Fractional CTO 175

Fractional CTO CTO Hire Startup Social Network 175

Startup Professionals Musings

AUGUST 27, 2014

Even non-profits need revenue to cover their costs, and continue to provide services. Use metrics to measure results of marketing initiatives. Too many entrepreneurs put all their resources in one big make-or-break effort they can’t measure, or they count on word-of-mouth and viral marketing, which are totally unpredictable.

Startup 283

Startup Forecast Stock Options Technical Review 283

Startup Professionals Musings

SEPTEMBER 28, 2012

It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. Read everything you can about viral marketing. Define relevant metrics and measure. Then continue to measure and learn what works, at what cost.

Social Media 289

Social Media Small Business Media Technical Review 289

Steve Blank

NOVEMBER 16, 2009

What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer. End of theory.&#

Customer Development 228

Customer Development Web Developer Customer 228

SoCal CTO

MARCH 11, 2013

If you do build the MVP and show it to them, they will ask you about your metrics. They really want metrics, not a product. How much is it costing you to get users? The real question you should be asking is "When I've built this product and show you the following metrics, would you invest?"

Algorithm 264

Algorithm Metrics Viral Venture Capital 264

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

Both Sides of the Table

MAY 23, 2012

Cloud computing and the open source movements have brought down the costs of starting a company by more than 90%. They need a combination of capital and experience to separate from the rest of the pack – the low cost of starting a business means it is even more vital to become the market leader more quickly.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

Occam's Razor

JULY 12, 2010

I threw out the world class tool, purchased ClickTracks for a fraction of the cost and put money into Analysts and boom! Let's go look at some tools… Measuring "Invisible Virality": Tynt. Please click on the above image for a higher resolution version , including all the other metrics.]. Goes viral.

Analytics 97

Analytics Viral Web Mobile 97

Version One Ventures

SEPTEMBER 19, 2012

Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. As a VC, the biggest challenge in evaluating LTV models is that metrics can dramatically change at scale.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

YoungUpstarts

APRIL 21, 2013

Through rapid experimentation, short product development cycles, and rigorous measurements of the right metrics, they can ascertain what customers really want. Through learning milestones approximated to stages of a company’s development, one could achieve positive improvements in a it’s core metrics.

Lean 193

Lean Technical Review North America Startup 193

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. Distribution Hacks.

API 167

API Viral Startup Retention 167

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Metrics for your demand generation funnel. Mistakes to avoid when targeting metrics.

Demand 124

Demand B2B Distribution Channel 124

Startup Professionals Musings

FEBRUARY 17, 2018

Even non-profits need revenue to cover their costs, and continue to provide services. Use metrics to measure results of marketing initiatives. Too many entrepreneurs put all their resources in one big make-or-break effort they can’t measure, or they count on word-of-mouth and viral marketing, which are totally unpredictable.

Forecast 161

Forecast Stock Options Technical Review Metrics 161

Duct Tape Marketing

MAY 23, 2013

These are the first six key metrics non-robots must track to understand Facebook Page performance, why you need them and where to find them. #1: Viral reach (views) consists of posts viewed as a result of a friend’s actions (sharing, liking, commenting). Why your fan reach metrics are likely the most important.

Metrics 78

Metrics Social Media Viral Technical Review 78

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 23, 2016

That last bit should sound familiar if you follow theories of Startup Laws & Metrics. Similarly, we hold up “viral growth” as the best sort of growth, because exponential curves overwhelm all others, thus once the mechanism is stable and the company gets large enough to be noticed, it’s neigh-impossible for competitors to catch up.

Technical Review 120

Technical Review Viral Metrics Salary 120

leananalyticsbook.com

AUGUST 19, 2012

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

MARCH 6, 2019

They also come with higher costs and LinkedIn-specific platform limitations. That means that there’s plenty of business to be won—even if LinkedIn views come at a higher cost (more later). LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn video ad metrics. Stay on brand. Plan it out.

Video 129

Video B2B Technical Review Campaign 129

SoCal CTO

OCTOBER 8, 2009

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. This kind of a simple model also helps: Define the early proof points for the company.

Metrics 225

Metrics Startup Retention Acquisition 225

Cracking the Code

MARCH 23, 2007

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. SaaS business metrics: why are they different? Popular Media: the key to viral marketing.

Software Review 48

Software Review Viral Media Marketing 48

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

There isn’t one most important SaaS metric. You’re not allocating enough costs to gross margin or the cost to acquire a customer. Being focussed on SaaS metrics is not incompatible with valuing employee fulfillment and customer happiness. The customer should derive 10x more value than it costs them. Karma works.

Restful 202

Restful Founder Revenue Acquisition 202

Startup Professionals Musings

SEPTEMBER 9, 2015

Even non-profits need revenue to cover their costs, and continue to provide services. Use metrics to measure results of marketing initiatives. Too many entrepreneurs put all their resources in one big make-or-break effort they can’t measure, or they count on word-of-mouth and viral marketing, which are totally unpredictable.

Startup 120

Startup Forecast Stock Options Technical Review 120

Startup Professionals Musings

SEPTEMBER 28, 2015

Customers buy solutions with value that's quantifiable to them today, meaning value which, compared to existing offerings, is half the cost or offers twice the productivity. As an entrepreneur, make sure you understand your direct and indirect costs, staffing requirements, margins and metrics to make sure these elements are in place.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), All of it is your existing content, so very low cost to your company in this step. At a low cost. For display ads, standard web analytics metrics apply: Click-through rate, % Assists (this is glorious!), I'm not a fan of compound metrics.

Analytics 151

Analytics Marketing Audience Channel 151

Hearpreneur

OCTOBER 25, 2023

As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok. Thanks to Dani Mechlowitz, Delta Fulfilment ! #6-

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. Google’s dominance of the ad market has bolstered its primacy for acquisition metrics—integrations with Google Ads (search and display) are comprehensive and seamless.

Analytics 119

Analytics Technical Review Acquisition Retention 119

ConversionXL

NOVEMBER 25, 2020

Key metrics: Average View Duration, Click Through Rate, & Views 3. Refine titles, thumbnails, and content to increase those metrics — Eric Bandholz (@bandholz) November 24, 2020. Key metrics (90% of your focus). The wonderful thing about YouTube is that they have specific metrics to help you hit the above strategy.

Channel 129

Channel Metrics Algorithm Video 129

Brandanew

MAY 29, 2015

What is Growth Hacking: A definition before we start: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Sure-shot way to lose trust and potential customers (even if your terrible response does not become viral).

Curation 100

Curation Social Media Viral Startup 100

ConversionXL

FEBRUARY 3, 2022

Neither would have achieved virality had customers not received something tangible for their efforts. How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”.

Retention 113

Retention Marketing Acquisition Channel 113

Cracking the Code

JANUARY 16, 2012

The passengers compensate the driver for the gas and toll costs, making it a fair trade. For example, a trip from Paris to Lyon (290 miles) would cost €25-30 compared to €100+ for the train. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. ► 06/17 - 06/24. (1).

Software Review 95

Software Review Europe Technical Review Spain 95

ConversionXL

NOVEMBER 28, 2022

TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. According to JungleTopp , TikTok ads generate 155% more clicks and have a cost-per-impression (CPM) of around five times lower than Facebook and Instagram. This helped HP earn 4.7

Customer 102

Customer Viral Audience Campaign 102

Cracking the Code

FEBRUARY 23, 2011

The sales productivity ratio (measured with the Customer Acquisition Cost or CAC ratio) are also fairly similar for the two groups (except for a small cap dip in Q4 09) and therefore do not explain the difference Why is scale so much rewarded by public markets? SaaS business metrics: why are they different? ► 06/17 - 06/24. (1).

Software Review 101

Software Review Technical Review Valuation Europe 101

crowdSPRING Blog

MAY 31, 2013

The image above is a mosaic of the most interesting photos from Flickr, based on Flickr’s mysterious “interesting” metric. 7 Tips On How Your Small Business Or Startup Can Hire A Good Lawyer And Control Legal Costs – [link]. Here’s the original , interactive version.

Social Media 94

Social Media Small Business Design Media 94

reidhoffman.org

NOVEMBER 12, 2013

We are the leader in the professional domain with viral growth. What I knew that many didn’t was that a combination of curiosity and a viral game mechanic would slowly get to a million people, at which point the network becomes valuable. Here, we argue that we have a viral product that creates a network that possesses network effects.

Entrepreneur 111

Entrepreneur Viral Revenue Networking 111

Up and Running

JULY 10, 2017

It’s critical to understand the metrics in terms of dollars per additional user, as you’ll have to spend this amount to serve thousands of your non-paying customers. You’re not going to go viral Dropbox style, so having a freemium model doesn’t really work. If it’s got so many pitfalls, why so many companies keep using it?

Startup 110

Startup Non-Compete Viral Software Review 110