Search Intent: How to Analyze and Optimize Your Site
ConversionXL
APRIL 18, 2019
SERPs with a high cost-per-click (data those tools also return) suggest a bottom-of-funnel or transactional query. A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name].
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