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10 Things I Hated About Your Business Pitch

Up and Running

You focused on internal rates of return and net present value. I’m glad they taught you internal rates of return and net present value in business school. They are assumptions cascading on assumptions, presented as if they were statistical truth. But don’t quote me a damned IRR.

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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

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Twitter Link Roundup #247 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

It’s Absurd That Health Care Costs Are So Confusing – crowdspring.co/1yDomRJ. A Refresher on Net Present Value – crowdspring.co/11LJvw6. How to Motivate Employees in Less Than 5 Minutes – crowdspring.co/1CzhuZY. Setting up shop: 5 steps to opening a store | Money – crowdspring.co/1yDojFH. 1vCXLVU.

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Model Building from the Ground Up

ConversionXL

Throwing $300k at something that “feels right” could have huge opportunity costs. If you’d like to purchase the site, opportunity cost of investment may be the way to go. If net profit is a criterion, do you have equipment costs? Labor requirements and costs? Is your KPI net present value of the project?

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6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

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The Dangerous Seduction of the Lifetime Value (LTV) Formula

abovethecrowd.com

Many consumer Internet business executives are loyalists of the Lifetime Value model, often referred to as the LTV model or formula. Lifetime value is the net present value of the profit stream of a customer.

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10 Things I hated About Your Business Pitch

Up and Running

Internal rates of return and net present value. I’ll judge your projections for realism and credibility, but that’s sales, costs, expenses, cash flow, and other basic numbers. Not just disruptive , but market-leading , and viral , and pivot. I’m glad they taught you that in business school.