Startup Professionals Musings

JULY 3, 2020

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

Startup Professionals Musings

NOVEMBER 26, 2012

Particularly valuable are recurring revenues, like subscription amounts, that don’t have to be resold every period. NewCo is projecting revenues of $25M in five years, even with a 40% discount rate, the NPV or current valuation comes out to about $3M. If you are still losing money, skip ahead to the cost approach.

Valuation 270

Valuation Pre-Money Valuation NPV Intellectual Property 270

Startup Professionals Musings

SEPTEMBER 30, 2011

Particularly valuable are recurring revenues, like subscription amounts, that don’t have to be resold every period. NewCo is projecting revenues of $25M in five years, even with a 40% discount rate, the NPV or current valuation comes out to about $3M. If you are still losing money, skip ahead to the cost approach.

Pre-Money Valuation 246

Pre-Money Valuation Valuation NPV Intellectual Property 246

Startup Professionals Musings

SEPTEMBER 6, 2010

Particularly valuable are recurring revenues, like subscription amounts, that don’t have to be resold every period. NewCo is projecting revenues of $25M in five years, even with a 40% discount rate, the NPV or current valuation comes out to about $3M. If you are still losing money, skip ahead to the cost approach.

Valuation 234

Valuation Pre-Money Valuation NPV Startup 234

Startup Professionals Musings

JULY 9, 2018

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

Demand 144

Demand Metrics NPV Net Present Value 144

Gust

NOVEMBER 18, 2012

Particularly valuable are recurring revenues, like subscription amounts, that don’t have to be resold every period. NewCo is projecting revenues of $25M in five years, even with a 40% discount rate, the NPV or current valuation comes out to about $3M. If you are still losing money, skip ahead to the cost approach.

Valuation 187

Valuation Pre-Money Valuation NPV Intellectual Property 187

Startup Professionals Musings

OCTOBER 21, 2015

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120