Cost PPC Product Name Stock 
ConversionXL
NOVEMBER 17, 2015
Product names / descriptions. Promo / Sale / Discount names / descriptions. Calls to action in PPC ads, on landing pages, in emails. Maybe they were stocking up before the end of the year? Shipping cost? How much are consumers willing to pay for your products? Or the other way around? We don’t know.
ConversionXL
AUGUST 14, 2019
Your join key could be a page URL, product name, user ID, or many other things. As their PPC agency, we had to justify this dip. Jones’ example blends data from two sources: A table that includes products’ wholesale cost by SKU (“COGS”); Google Analytics sales data. This is known as a “join key.” More examples.
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