Why Your Customers Buy More When Value Outweighs Cost
ConversionXL
MAY 8, 2014
This concept is illustrated in the heuristic below: Value force outweighs cost force. This was proved by Sierra Tucson, an addiction and mental health rehabilitation facility operated by CRC Health, when they revised its landing page in an attempt to drive more leads. No matter how tried-and-true the rules are supposed to be.
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