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Finance and PR – The Bottom Line

Rembrandt Communications

Finance and PR… hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. After all, the expensive press releases, media relations, events, and content involved with PR offer little proof of how they will affect the overall, bottom line. Specifically, here are….

PR 147
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Five Sites Reputation Management Experts Fear

YoungUpstarts

by Kent Campbell, SEO expert and founder of InternetReputationManagement. The sites that even your genius SEO guy and tech savvy PR team are often powerless against. Advice: Obviously avoid SEO violations. They’re here. Unmanaged, these sites can sink your company online. This one’s a double-edged sword.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many adds came through organic SEO? Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. Make sure that you count the “true” cost to acquire customers. per customer!

Metrics 346
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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

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5 Ways To Make Sure Your Online Store Is Holiday-Ready In 2014

YoungUpstarts

Be intentional about SEO, and don’t wait until the last minute. As a local business, advertising and PR firms might be out of reach. A little mini PR project like this can drive tremendous interest in your store and build a lifetime relationship with a local influencer.

PR 229
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. How do people drive SEO growth? Rebelling is simply a form of snobbery. Online marketing uses techniques for driving promotion and place.

SEM 379
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How Much Does Content Marketing Cost?

Brandanew

Content Marketing and not SEO back-linking or keyword infested text is a long term and serious brand investment. How much does Content Marketing cost is dependent on several factors including your existing properties. In this post I will try and go through some of the factors that the cost varies with. Mention starts at $29.

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