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Crowdsourcing Your Product Name

Software By Rob

Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.

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The Secret Sauce Of Start-Up Success

YoungUpstarts

Can a competitor’s product name be easily substituted for my company’s brand? Meaning, if you branded your company’s product/service with that of your competitor’s, would the customer notice a difference? Try to automate everything so you can grow quickly and cost-effectively. Sound harsh?

Georgia 238
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Nuts & Bolts of Intellectual Property for New Startups

Gust

It’s possible to have a company with literally millions of customers (users) that employs only a handful of people, working in a small rented office, with hardware and software costing in the tens of thousands rather than millions of dollars. Most of our early-stage startup clients fit this description.

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Trademark Registration Process — Do it Yourself or Hire an Attorney?

Up and Running

Ideally, the trademark registration process should begin as soon as you’ve narrowed down a selection of possible marks, including business or product names, logos , and slogans. Working with an attorney is an added cost that many entrepreneurs are hesitant to spend, especially before their venture is turning a profit.

Hiring 133
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. It will cost you your job.” We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), That kind of accountable.

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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

SERPs with a high cost-per-click (data those tools also return) suggest a bottom-of-funnel or transactional query. A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name].

Search 126
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How to Design an Ecommerce Checkout Flow That Converts

ConversionXL

Clarity: it’s easy and obvious to understand what’s in the cart and what’s the final cost including shipping and taxes. Surprise costs down the line make people abandon carts. Control: it’s easy to make changes (update quantity, remove products). Product name & price. Try demo here.

eCommerce 133