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Crowdsourcing Your Product Name

Software By Rob

Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.

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The Secret Sauce Of Start-Up Success

YoungUpstarts

You want the starting market you have chosen to be narrow enough to allow your product/service to be easily differentiated, but not so narrow that there isn’t enough market for the business to be viable. Can a competitor’s product name be easily substituted for my company’s brand? Sound harsh?

Georgia 238
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7 Must Have Features If You Sell Products Online

Entrepreneurs-Journey.com by Yaro Starak

You’re a crazy person if you have a product to sell and you don’t look at the World Wide Web as one of your top priority distribution channels. You can’t mess around with the numbers or the cost of your returns policy will eat away any profits. High Quality Product Photography. According to Comscore, over $43.2

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Nuts & Bolts of Intellectual Property for New Startups

Gust

So you’ve chosen a name for your startup, product, or both. It’s possible to have a company with literally millions of customers (users) that employs only a handful of people, working in a small rented office, with hardware and software costing in the tens of thousands rather than millions of dollars.

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.

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Trademark Registration Process — Do it Yourself or Hire an Attorney?

Up and Running

Ideally, the trademark registration process should begin as soon as you’ve narrowed down a selection of possible marks, including business or product names, logos , and slogans. Working with an attorney is an added cost that many entrepreneurs are hesitant to spend, especially before their venture is turning a profit.

Hiring 133
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How to Design an Ecommerce Checkout Flow That Converts

ConversionXL

How Amazon does it: When Amazon sends you an email with a product promotion – that’s motivation AND a trigger. People click on the link, and get to the product page. When people add something to the cart on your product pages, what should happen? Once The Product Is In The cart, Then What? Clear confirmation.

eCommerce 133