Both Sides of the Table

APRIL 4, 2011

I was recently talking with a startup company who wanted me to try their product. I’m a big believer in product stability & performance before adding too many features. How many adds came through organic SEO? How many through SEM? If you have multiple versions of your product, how many are web vs. mobile?

Metrics 346

Metrics Startup Acquisition SEM 346

YoungUpstarts

MAY 11, 2016

You don’t have to create a whole new website, you can simply forward viewers who visit your new domain to content on your existing.COM and get zero SEO penalty for doing so (see number 3 below)! Companies can control and diversify their web presence by creating second-level domains for disparate products and services.

SEM 100

SEM Los Angeles Software Review Naming 100

searchengineland.com

MAY 30, 2012

All Things SEO. Enterprise SEM. Enterprise SEO. Overview: What Is SEO? Video: What is SEO? SELs Guide To SEO. Periodic Table Of SEO. SEO Columns. How To: SEO. Google SEO. SEO Library. Our SEO Events. Overview: What Is SEM? SEM Columns. Our SEM Events.

SEO 54

SEO SEM Social Media Search 54

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Both Sides of the Table

MARCH 25, 2016

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. But not doing basic research makes no sense.

Startup 150

Startup Seed Money DC Software Review 150

Startup Professionals Musings

JUNE 18, 2012

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Cost 255

Cost Burn Rate SEM Startup 255

ConversionXL

APRIL 4, 2017

SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). The Intersection of SEO and CRO (and How to Maximize Long Term Growth).

Channel 118

Channel Marketing Viral SEO 118

YoungUpstarts

AUGUST 18, 2020

Marketing a Product or Service through Custom, Memorable Experiences. In the old days, marketing used to be confined to selling products and services. Cost per conversion. In this article by Drip Digital, explaining what Digital Marketing is , we can see clearly that it is not rocket science, but rather it is quite simple.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. Cost per click (CPC).

Search 225

Search Engineer SEM Widget 225

Gust

JUNE 10, 2012

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Cost 139

Cost Burn Rate SEM Startup 139

Up and Running

JULY 26, 2016

If you’re building a startup, you’re likely to be in one of these two situations: Launching and selling a new product that nobody’s ever heard about, and probably don’t even know they need, or… Improving an existing product or service, which means that you’re going head on against someone with more traction, people, and money than you.

Revenue 60

Revenue Acquisition Channel Campaign 60

Women Entrepreneurs Can

APRIL 22, 2022

Search Engine Marketing (also known as SEM) is a type of marketing that involves the use of search engines to promote products or services. . SEM encompasses any effort that is designed to boost the brand’s visibility in search engine results. Marketing Using Social Media .

SEM 64

SEM Customer Social Network PPC 64

Startup Lessons Learned

NOVEMBER 7, 2008

Thats the conclusion Ive come to after watching tons of online products fail for a complete lack of customers. Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. Just load them all in and choose a low cost-per-click.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

ConversionXL

AUGUST 27, 2015

How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? He continues: “You can be costing your company millions and think that everything is better by relying on pre/post. Did those 30 new SEO pages cause the rise in conversion or was it just noise or something else?

PPC 48

PPC SEM Technical Review Conversion 48

crowdSPRING Blog

MAY 2, 2018

While content marketing continues to dominate as a low-cost, but extremely effective, marketing strategy, 80% of small businesses don’t utilize content marketing. While content marketing continues to dominate as a low-cost, but extremely effective, marketing strategy, 80% of small businesses don't utilize content marketing.

Small Business 73

Small Business Software Review Social Media Marketing 73

Hearpreneur

MAY 31, 2020

As a result, I continue to be blessed with an abundant return on investment as a by-product of that mindset. As an SEO consultant, I continuously utilise social media as a networking tool to engage my audience and build my brand. Networking can be one of the most cost-effective ways to gain visibility and establish your brand.

Networking 149

Networking Entrepreneur Social Media Channel 149

Startup Professionals Musings

FEBRUARY 15, 2011

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Entrepreneur 235

Entrepreneur Burn Rate SEM Social Network 235

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public).

Software Review 48

Software Review SEM Marketing Las Vegas 48

VC Cafe

FEBRUARY 7, 2011

They are accustomed to more frictionless buying, easier payments, smarter recommendation engines, sharper display (product images, 3D, HD), short fulfillment time, and excellent customer service. Correctly weighing opportunity costs, or staying focused, allows for broader innovation and potential for new models.

eCommerce 94

eCommerce Open Source SEM Technical Review 94

crowdSPRING Blog

MARCH 12, 2013

Paid search marketing is the paid use of search engines (such as Google or Bing) to promote your product or service. Paid search marketing is also sometimes called CPC (cost-per-click), or PPC (pay-per-click) marketing, because most search engine advertising is sold on a CPC or PPC basis. New SEO Starter Guide From Google.

Search 100

Search SEM PPC Engineer 100

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Cost per click (CPC).

Search 226

Search PPC Widget SEO 226

crowdSPRING Blog

MAY 1, 2013

There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC). SEO focuses on optimizing the site to increase the site’s ranking in search engine results (SERPs) so that more customers will click on the results and visit the company’s site. Display Ads.

Small Business 107

Small Business Marketing Affiliate PPC 107

Steve Blank

APRIL 15, 2011

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., For some of the teams their expectation was if they built the product customers will come. The Nine Teams Present.

Customer 264

Customer Cloud EC2 Channel 264

mashable.com

MAY 28, 2010

There’s a spectrum from descriptive names which speak directly to a product benefit or attribute, to empty vessel names, where it doesn’t mean anything about the product that we’re talking about.&# A name can be a prison,” says Michael Martine, the blogging and SEO expert behind Remarkablogger. Take AT&T.

Naming 94

Naming Technical Review Social Media Startup 94

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Furthermore, the Growth Manager is responsible for prioritizing growth initiatives and product changes.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Furthermore, the Growth Manager is responsible for prioritizing growth initiatives and product changes.

Management 20

Management Analytics Technical Review Framework 20

Startup Professionals Musings

FEBRUARY 13, 2010

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Burn Rate 125

Burn Rate SEM Social Network Angel Investor 125

The Next Web

FEBRUARY 28, 2014

and without having to go into detail, you can instantly imagine the ads for each of these products and nod in agreement. This allowed them to target the people who would get the most value out of their products. Creative: Say it in a way that still makes sense to the core product. What will keyword research impact on?

Social Media 157

Social Media Database Search SEM 157

The Startup Magazine

JUNE 8, 2022

The demand for low-cost clothing and other items led to the growth of reselling business. Being a fashion enthusiast, you can consider launching your online shop to resale products. Similarly, start with a single product and expand your store variety gradually by considering customers’ interests. Online Reselling.

Entrepreneur 125

Entrepreneur SEM United States Web Development 125

ConversionXL

FEBRUARY 3, 2022

The first distinction between traditional and growth marketing models is that traditional marketing, which is often product-focused, is oriented toward top-of-funnel efforts. Traditional marketers work to build awareness and emotional connections to product and brand. Growth marketers focus on the entire customer journey.

Framework 102

Framework Marketing Acquisition Retention 102

crowdSPRING Blog

AUGUST 17, 2011

Perhaps not – but many people now look for products and services online. A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). Do all small businesses need to have a website? When you look for a restaurant or a salon, where do you look?

Small Business 93

Small Business SEM SEO Social Network 93

Growthink Blog

JANUARY 21, 2013

To large part because of gatherings like this - where the best SEO, SEM / PPC, landing page, copy-writing, and e-mail marketing strategies, tactics, and techniques are shared and then used (and in volume) by creative and aggressive marketers worldwide - it is more challenging than ever to attract new customers online.

San Francisco 63

San Francisco SEM PPC Curation 63

crowdSPRING Blog

AUGUST 17, 2011

Perhaps not – but many people now look for products and services online. A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). Do all small businesses need to have a website? When you look for a restaurant or a salon, where do you look?

Small Business 84

Small Business SEM SEO Social Network 84

Brandanew

OCTOBER 28, 2015

But the renaissance moment is the fact that suddenly they seem to have high level production and fascinating stories. This enabled them to have a range of listeners (or beta product testers) to understand what was working before the big release. Use SEO optimization when you upload and edit your podcasts (e.g.

Audio 100

Audio Audience Channel SEM 100

YoungUpstarts

DECEMBER 15, 2014

We have access to so many online tools that can reduce startup costs and help the company to grow at a much faster rate than it could in the past. You should never use more software products than you actually need. At the same time, wrong tools can make the entire business operation worse since morale and productivity can be hurt.

Software Review 214

Software Review Software SEM Startup 214

abovethecrowd.com

JULY 17, 2013

On the browser, SEO and SEM are paramount, but the equivalent tools on mobile are either non-existent or at best immature. SEO non-presence is hugely consequential. One of the key reasons that mobile apps have a cleaner design is the absence of SEO (search engine optimization).

Mobile 96

Mobile SEM SEO Technical Review 96

crowdSPRING Blog

DECEMBER 8, 2013

Your employees deserve thanks for their hard work, their productivity, their energy, and their all around contribution to your success. Circulars can be used to promote specific products or as a generic Thank You, and can be tracked using QR or other tracking codes to collect data on user behavior and conversion rates. Pay-per-click.

Small Business 85

Small Business Startup Campaign SEM 85