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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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Five Tech Solutions For Client Retention And Communication For Freelancers

YoungUpstarts

1 – Time Tracking Software. Another significant way that you can improve your business savvy is to take advantage of powerful software alternatives that go beyond the mainstream. A few choice software changes such as this one could shave hours off your workweek and help relieve the hassle of client communications. #3

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5 Ways to Cut Costs with Business Analytics

The Startup Magazine

The growing data analytics industry is poised to help businesses optimize analytics to reduce costs without jeopardizing growth. Businesses need to increase their business analytics capabilities now more than ever, to protect against fraud, reduce costs, boost productivity, and more. 3) Lower Marketing Costs. 4) Reduce Turnover.

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7 Key Startup Activities Where Follow-Up Is Critical

Startup Professionals Musings

I was with IBM in the early PC days when Bill worked with us to provide PC DOS and other software. Customer retention. Many experts suggest it costs six times more to sell something to a new customer than to an existing customer. A numbing 68% of all business lost in America is lost due to lack of follow-up after the sale.

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Should Startups Focus on Profitability or Not?

Both Sides of the Table

If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. ” If you’re not profitable you’re purely a cost center to them. Cost of Goods Sold (COGS) =. Operating Costs.

Startup 418
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition. The first input is CAC.

Metrics 150
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Improving Employee Retention To Build A Strong Team

YoungUpstarts

Do you pay attention to your employee retention rate and whether your top employees are happy? A 2017 report from Employee Benefit News (EBN) asserts that on average, it will cost the employer 33 percent of the employee’s annual salary to replace his or her position. Do Your Due Diligence When Hiring.

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