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Why Hire a Fractional CMO in the Early Days of Your B2B Startup

The Startup Magazine

A fractional CMO, on the other hand, provides access to high-level marketing expertise without the commitment and cost of a full-time executive. You need not worry about the financial burden of a full-time salary. Hiring a full-time CMO, according to Salary , can cost your startup around $360,672 a year.

B2B 144
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5 Keys To A Viable Spending Rate And Cash Management

Startup Professionals Musings

Things will cost more than you expect. Deferred payments start with stretching the payables period but, more importantly, include giving employee equity in lieu of a higher salaries and negotiating vendor deferred payments out of future revenues. Cash flow out equates to burn rate, and the runway depends on your reserves.

Burn Rate 258
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How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)

ConversionXL

That’s why Customer Acquisition Cost (CAC) is such a critical metric. In most cases, it includes: Salaries of sales and marketing teams Advertising spend on acquiring new customers (Search/Display Ads, Social Ads, Sponsorship, etc.) The sum total of these costs divided by the number of new customers gives you CAC.

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6 Hidden Costs Entrepreneurs Need to Worry About

The Startup Magazine

There are hidden startup costs can quickly surpass available funding, highlighting the importance of careful startup budgeting. In addition to these common outlays, there are several hidden startup costs that entrepreneurs tend to overlook or never know existed. It’s not enough to base your estimates on salaries alone.

Cost 109
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5 Ways To Conserve Investor Cash And Ensure Survival

Startup Professionals Musings

Things will cost more than you expect. Deferred payments start with stretching the payables period but, more importantly, include giving employee equity in lieu of a higher salaries and negotiating vendor deferred payments out of future revenues. Cash flow out equates to burn rate, and the runway depends on your reserves.

Burn Rate 310
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7 Startup Laws Of Finance That You Dare Not Shortcut

Startup Professionals Musings

I’m sure all you accountants will agree that fixing the mistakes listed here does not require rocket science, but I’ve seen them so often that to be forewarned is to be forearmed: Failing to factor in fixed costs when pricing. Always use a break-even analysis to measure what volume and price are required to offset total costs.

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6 Cost-Cutting Recommendations For New Entrepreneurs

Startup Professionals Musings

It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex custom development project, usually costing a million dollars or more. Almost anyone can start a company today on a shoestring budget, following these cost-cutting recommendations: Establish a solid legal structure for your business.

Cost 405