Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Getting the first tracks of revenue is one of the toughest processes of building a startup. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel.

Revenue 60

Revenue Acquisition Channel Campaign 60

Up and Running

JULY 10, 2017

You’re not going to go viral Dropbox style, so having a freemium model doesn’t really work. Let’s take a look at the benefits now: Freemium customers could be a great source of virality. Solving the equation of value and revenue for your SaaS product is not easy. Let’s face it—everyone likes free stuff. 1 freemium.

Startup 110

Startup Non-Compete Viral Software Review 110

Startup Professionals Musings

MARCH 2, 2019

If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world.

Social Media 246

Social Media Media Reputation Viral 246

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. To offset these costs, you need to earn more repeat purchases from existing customers. That means better margins, more profitability, and cost-efficient scaling. Or you lowered shipping costs in a country and won new business.

Retention 126

Retention Analytics Campaign eCommerce 126

Both Sides of the Table

DECEMBER 5, 2010

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking.

Social Network 318

Social Network Networking Internet Technical Review 318

Startup Professionals Musings

JANUARY 17, 2013

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Use social media and Search Engine Marketing (SEM) to start.

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

MARCH 16, 2014

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Use social media and Search Engine Marketing (SEM) to start.

Marketing 257

Marketing SEM Viral Social Media 257

Startup Professionals Musings

NOVEMBER 2, 2013

It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 267

Social Media Media Social Network Viral 267

mashable.com

NOVEMBER 30, 2010

Determining which of these methods of staffing software development projects is right for your company can be a challenging endeavor, and three opposing characteristics of business need to be considered: cost, risk and convenience. Below is an overview of what you need to consider and the pros and cons of each option for IT staffing.

Software Developers 79

Software Developers Software Development Software Review Software 79

Hearpreneur

APRIL 13, 2022

They have completely changed the social network space, managing to innovate new ways to monetize creativity while competing against popular social media platforms. Unpakt is the first company in the industry that allows users to compare movers and costs in real-time before booking their move online. 9- Discord.

Artificial Inteligence 77

Artificial Inteligence Entrepreneur Technical Review Software Review 77

Occam's Razor

SEPTEMBER 24, 2012

Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. A good business analyst will measure how many clicks came through from Facebook, and she/he will also measure the conversion rate, revenue, etc., from those clicks.

Metrics 165

Metrics Advertising Marketing Social Media 165

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.

Social Media 261

Social Media Media Marketing Social Network 261

thebarefootvc

DECEMBER 16, 2011

Powered by cell phones and social networking platforms, we saw revolutions taking place, businesses being transformed and our daily lives made more convenient (if we could tear ourselves away from our Facebook and Twitter updates). What’s Next in 2012….

Technical Review 110

Technical Review India Mobile Hockey Stick 110

Startup Professionals Musings

DECEMBER 7, 2010

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Use social media and Search Engine Marketing (SEM) to start.

Marketing 235

Marketing SEM Startup Viral 235

Startup Professionals Musings

AUGUST 24, 2013

If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world.

Social Media 271

Social Media Media Startup Reputation 271

Gust

MARCH 9, 2014

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Use social media and Search Engine Marketing (SEM) to start.

Marketing 146

Marketing SEM Viral Social Media 146

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Read everything you can about viral marketing.

Social Media 222

Social Media Media Marketing Social Network 222

Startup Professionals Musings

FEBRUARY 26, 2017

If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world.

Social Media 120

Social Media Media Entrepreneur Reputation 120

Steve Blank

MARCH 18, 2011

VC’s worked with entrepreneurs to build profitable and scalable businesses, with increasing revenue and consistent profitability – quarter after quarter. With Netscape’s IPO , there was suddenly a public market for companies with limited revenue and no profit. 1970 – 1995: The Golden Age. Thus began the 5-year dot-com bubble.

Internet 335

Internet IPO Silicon Valley Agile 335

Startup Professionals Musings

JULY 18, 2012

If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world.

Social Media 198

Social Media Media Marketing Reputation 198

YoungUpstarts

AUGUST 21, 2012

However, many methods of attracting viewers cost little or no money. Online marketing generates billions of dollars in revenue, and even local mom-and-pop businesses feel the pressure to build a solid web presence or risk losing local customers who search online for goods and services. Social Media and Guest Posting.

Web 159

Web Social Media Advertising Search 159

ConversionXL

JANUARY 31, 2014

Surely, what’s “appeals” to a 54 year old mother of 5 who goes online to check Facebook and Metafilter will be vastly different from a Google Glass wearing, 27 year old power-user of social networks you haven’t even heard of yet. Sidetrack: What Are The Elements of a Viral Pre-Launch Page? Why go through all the trouble?

Analytics 134

Analytics Video Matching Conversion 134

Duct Tape Marketing

APRIL 30, 2015

Are Paid Content Distribution Platforms Cost Effective? Get enough outlets in your network, and you could have hundreds of thousands of new readers and fans of your content, which ultimately leads to conversion upticks. Buffer, a popular social media sharing tool, leveraged a guest network to generate millions in revenues.

Distribution 28

Distribution Cost Social Media Viral 28

ConversionXL

JULY 7, 2020

And yet, Pinterest is the third-most popular social network, with over 322 million monthly active users, nearly 50% of whom are in the United States. The added benefit is that Pins are 100x more “viral” than tweets , so you continue to gain traffic months after someone pins your content. . Pinterest, for most, does not.

Marketing 114

Marketing Viral Campaign Search 114

Both Sides of the Table

MAY 23, 2012

Cloud computing and the open source movements have brought down the costs of starting a company by more than 90%. The movie, “The Social Network” might have had more of an impact on creating future entrepreneurs than any other event of the past 5 years. Thank you, Aaron Sorkin! They compete on features, price and execution.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

Genuine VC

APRIL 30, 2008

After the crash at the end of the last decade, web startups clamped down to focus on their core value proposition and were forced out of necessity for survival to hone their revenue models. The stories of tremendous growth in adoption with the promise of revenue later on has been enough to excite both entrepreneurs alike.

Distribution 103

Distribution Widget Viral Social Media 103

Genuine VC

APRIL 30, 2008

After the crash at the end of the last decade, web startups clamped down to focus on their core value proposition and were forced out of necessity for survival to hone their revenue models. The stories of tremendous growth in adoption with the promise of revenue later on has been enough to excite both entrepreneurs alike.

Distribution 100

Distribution Widget Viral Social Media 100

ConversionXL

JUNE 24, 2014

77% of Users Believe Social Login Is A Good Registration Solution… … and should be offered by any website, according to the same aggregated research published by WebHostingBuzz. The number of visitors directly correlates to revenue – whatever business you are in.

Social Network 130

Social Network Viral Social Media B2C 130

reidhoffman.org

NOVEMBER 12, 2013

Friendster’s valuation set the tone for the entire social networking space. we had no revenue. As a result, we knew that our pitch would need to steer into investors’ biggest concern: the lack of revenue. The graphic we chose emphasizes that it is a network of people. Investors see a lot of pitches.

Entrepreneur 111

Entrepreneur Viral Revenue Networking 111

ConversionXL

SEPTEMBER 2, 2019

Of course, I’m a total social login fan, but at least offering your users a choice between filling out a registration form and signing up using their social account IDs seems like straightforward business sense. The number of visitors directly correlates to revenue—whatever business you are in.

Social Network 73

Social Network Viral Social Media B2C 73

Pascal's View

SEPTEMBER 4, 2013

LittleCast lets any videographer sell video on social networks. The videographer sets the price and LittleCast does the rest: the solution publishes the video, of any length up to 3 hours, in standard definition or high definition, to social networks, iPhone, iPad and Android devices. Try it, you’ll like it!

Video 35

Video Social Media Media Social Network 35

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.

API 167

API Viral Startup Retention 167

David Teten

DECEMBER 3, 2019

Boardex and Relationship Science make it easier to understand and map social networks into potential limited partners. Capital has built a free online tool for founders to calculate their cost of capital. Lighter Capital, a Revenue Based Investing VC, offers a Cost of Capital Calculator.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Reid Hoffman

SEPTEMBER 8, 2020

It might cater to new customers, it might solve a different need, or it might involve a different revenue model. Reed Hastings of Netflix has said, “It’s not a strategy if failing in it doesn’t actually cost you something real.” Pivots can be high-cost, but they can also be high-reward. HOW DO I KNOW WHEN IT’S TIME TO PIVOT?

Startup 36

Startup Silicon Valley Business Model Mobile 36

mashable.com

NOVEMBER 4, 2010

However, they should be mindful as the brand and revenues grow, free optimization tools can have a negative impact on Total Cost of Ownership. But any testing (even free) is good--as playing guess games with your content will cost you business to your competition in the long run. com) newsletter. What will you find here?

Developer 73

Developer Software Review PHP Social Media 73

Occam's Razor

APRIL 8, 2013

If it's the number of invites sent, it's virality. Building shipping costs into a purchase. Notice that this is more central to their business than simply measuring revenue: Airbnb does well if its homeowners do well, and for it to succeed, it needs listed properties to be rented often so the homeowners will stick around.

Metrics 157

Metrics Analytics Lean Churn Rate 157

mashable.com

SEPTEMBER 14, 2011

If you’re working with an open source project, for example, it’s important that you have a definitive business model to drive revenue — though not at the cost of alienating your community of core contributors. With the help social networking tools it has became much easier for start ups to venture in the competitive market.

France 77

France Marketing Social Media Startup 77