How To Keep Your Company Alive – Observe, Orient, Decide and Act
Steve Blank
APRIL 1, 2020
Any place with a fixed cost that relies on foot traffic will come under pressure. Your revenue plans are no longer valid. What’s your monthly cash burn at your new low revenue level? Cut costs to stay alive for 24 months. Payroll costs/other variable costs. The ripple effects won’t be obvious at first.
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