Why Your Customers Buy More When Value Outweighs Cost
ConversionXL
MAY 8, 2014
This concept is illustrated in the heuristic below: Value force outweighs cost force. This is called process value – giving prospects reason to keep moving forward within the sales cycle. The post Why Your Customers Buy More When Value Outweighs Cost appeared first on ConversionXL. Testing Your Value Pays Off.
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