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HOW TO: Hire the Perfect CTO

mashable.com

He is a serial entrepreneur, internationally syndicated columnist, angel investor, public speaker and author of the best-selling book Never Get a “Real&# Job: How To Dump Your Boss, Build a Business and Not Go Broke. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started! All Rights Reserved. startupcto

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Why Launching a Startup Is More Expensive Than You Think

mashable.com

While all of these factors are true to an extent, the truth of the matter is that the reduced costs of hardware and software are easily offset by the expense of engineers and experienced business people. Nearly all of your costs will be headcount, primarily in the engineering department. Sign in with Facebook or Twitter to get started!

Startup 79
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What Kind of Workspace Is Best For Your Startup?

mashable.com

The cost is much lower than traditional office space, and you have access to a lot of resources — conference room, printers, scanners, Wi-Fi, snacks, coffees — that you’d otherwise have to pay for all by yourself. . Otherwise, you can do the build-out and eat the costs.

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), All of it is your existing content, so very low cost to your company in this step. At a low cost. but commitment to uniqueness is inconsistent. Take your existing customer testimonials and put them on your brand channel. Let Tableau show you how.

Analytics 151
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Native App vs. Web App: Which Is Better for Mobile Commerce?

mashable.com

The added cost of converting your existing web-based customers to new native app customers might make any benefits of increased conversion useless. Partners W3 EDGE Concentric Sky Rackspace Intridea Dynect DNS Webtrends Global Syndication Partners ABCNews CNN Forbes Metro USAToday Yahoo ©2005-2011 Mashable, Inc. startupcto

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4 Considerations for Expanding Your Startup to International Markets

mashable.com

If you’re working with an open source project, for example, it’s important that you have a definitive business model to drive revenue — though not at the cost of alienating your community of core contributors. To that end, companies will offer enterprise-ready software that comes with additional features, services and support.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores. Capital has built a free online tool for founders to calculate their cost of capital.