crowdSPRING Blog

JULY 17, 2018

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. Horizontal vs Vertical vs Diagonal Lines. Unlike vertical or diagonal lines, they look as though gravity has already acted upon them and there is nowhere for them to fall.

Design 85

Design Vertical Software Review Wichita 85

crowdSPRING Blog

JULY 17, 2018

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. Horizontal vs Vertical vs Diagonal Lines. Unlike vertical or diagonal lines, they look as though gravity has already acted upon them and there is nowhere for them to fall.

Design 48

Design Vertical Software Review Wichita 48

crowdSPRING Blog

DECEMBER 13, 2018

Google’s USP might be in the way they connect people with information, whereas Amazon’s might be providing whatever product you need quickly, efficiently, and at as low a cost as possible. The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts.

Marketing 162

Marketing Charlotte Naming Design 162