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He is a CPA and was formerly the Business Manager and Director of Live Events for Midroll Media. And he's a CPA was formerly the businessman manager and director of live events for mid role media. I mean, you said you were a, a CPA, uh, that's not necessarily an industry that jumped into podcasting early on.
Twitter is better than RSS – it’s “curated RSS.&# The stream is limited in length and therefore people share links. This form of advertising is know at CPA (cost per action). Publishers would love to sell higher value campaigns because this would lead to larger commissions.
He is a CPA and was formerly the Business Manager and Director of Live Events for Midroll Media. I mean, you said you were a, a cpa, uh, that's not necessarily an industry that jumped into podcasting early on, so, so what was kind of were, was that a real differentiator for you as a cpa or was podcasting just a side gig?
Focusing on engagement is important; this is the currency social platforms use to curate feeds algorithmically. At the bottom of your funnel, your marketing goal is to turn loyal customers into leadgenerators. Cost per acquisition (CPA). Total media spend / new customers acquired via media = CPA. Consideration.
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