ConversionXL

SEPTEMBER 28, 2017

it’s a lead generation website, nothing is sold), conversion rate is the next best thing. 3) Customer Acquisition Cost. Gaining customers requires a certain financial investment. Your budgetary number for how much you spend to acquire a customer is known as the “ customer acquisition cost ” (CAC).

Metrics 121

Metrics Acquisition Conversion Revenue 121

Duct Tape Marketing

JULY 10, 2018

Content Tips to Help Your Professional Services Business Stand Out written by John Jantsch read more at Duct Tape Marketing. What makes these businesses unique is that they don’t offer tangible products to their customers, but rather, knowledge-based services instead. Content is essentially the air of marketing these days.

SEO 73

SEO CPA Audience Restful 73

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea. Early evidence is good.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Owning audiences, instead of just renting them.

Analytics 165

Analytics Marketing Channel Metrics 165

infochachkie.com

SEPTEMBER 24, 2011

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. If a consultant claims they can enhance your marketing efforts, pay them based on their direct impact on your incremental sales.

Equity 40

Equity Silicon Valley Cofounder PR 40

crowdSPRING Blog

APRIL 6, 2015

Marketing is an analytical process. Most small businesses and startups follow some version of this rational approach to operating and marketing a business. Customer Acquisition Cost. Every business, whether B2B or B2C has to bring in customers. The second half of CPA is known as CLTV, or Customer Lifetime Value.

Metrics 48

Metrics CPA Lean Marketing 48

Duct Tape Marketing

FEBRUARY 15, 2016

Five Essential Elements of a Terrible Small Business Ad written by Guest Post read more at Duct Tape Marketing. It’s one of those things that shouldn’t really exist anymore outside of a marketing museum, and yet somehow does—a great testament to the power of tradition, perhaps. I have been told that in ancient times—i.e.,

Small Business 28

Small Business CPA Software Review Jordan 28

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source.

Customer 140

Customer Marketing Social Media CPA 140