Search Engine Ranking Can Make Or Break Your Business
Startup Professionals Musings
JUNE 4, 2021
Cost per action (CPA). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. All these models start with the advertiser choosing the right search keywords to match user searches. For sites displaying the ads, this is called pay per click (PPC).
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