Occam's Razor

SEPTEMBER 5, 2023

My solution is centered on organizing data/metrics/methodologies into a ladder of awesomeness (which solves for #3). Level 1 (Yellow): At the minimum, focus on these metrics. Level 2 (Green): These metrics/methods get you to learn actually useful things. There is, of course, an entire ocean-full of brand metrics you can include.

Analytics 78

Analytics Marketing Metrics Channel 78

ConversionXL

JANUARY 29, 2016

To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. First, Merchenta created customized ads based on geographic radius to target people who are more likely to go to a specific Mazda dealership.

Campaign 48

Campaign PPC Audience eCommerce 48

Up and Running

MARCH 14, 2017

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. The importance of speaking with potential customers. Startup validation tactic 3: PPC (pay-per-click) test campaigns. See Also: The History of Lean Planning.

Business Plan 94

Business Plan PPC Lean Campaign 94

ConversionXL

SEPTEMBER 17, 2019

Google’s machine learning–based metrics, for example, give you access to insights and audience segments you can put to work immediately in your campaigns. From Google’s Session Quality and Conversion Probability reports to related smart retargeting platforms, machine-learning segments users like no PPC manager can.

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

Occam's Razor

AUGUST 9, 2016

Or compressing my experience into custom reports and advanced segments I've shared. You'll also be able to create your own custom reports, advanced segments, filters, share with the world everything you create, and all kinds of fun stuff. SEO & PPC, Because You Should! Awesome, right? Another tip. That's ok.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 12, 2013

I'll close with a custom attribution model into which you can insert all your biases – sorry, I mean expertise – and get something better than good to make incremental progress from where you are today. Customized/Personalized Attribution Model. Last AdWords Click Attribution Model. Linear Attribution Model.

Channel 162

Channel Analytics Campaign Conversion 162

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive? via PPC Hero). What about A/B testing?

PPC 48

PPC Software Review Campaign Analytics 48