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This is a measure of capital efficiency, focusing upon the cost of acquisition of the customer (including direct sales, commission payable, directmarketing and other direct costs) divided by the expected gross revenues over the customer’s estimated lifetime of purchases. CPA (Cost per Acquisition).
This is a measure of capital efficiency, focusing upon the cost of acquisition of the customer (including direct sales, commission payable, directmarketing and other direct costs) divided by the expected gross revenues over the customer’s estimated lifetime of purchases. CPA (Cost per Acquisition).
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CPA 
75 
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