Occam's Razor

AUGUST 12, 2013

But how do we distribute credit for the conversions across all those channels? Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). My distribution above is a good starting point.

Channel 162

Channel Analytics Campaign Conversion 162

Up and Running

MAY 28, 2015

We’re looking at our lean business planning is about strategy, tactics, concrete specifics including milestones, metrics, tasks and schedule, and essential numbers to run a business, all of which lead to managing cash flow. What distribution, are we using gems or are we a web? You need metrics because we’re human.

Lean 60

Lean Business Plan Video Software Review 60

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Small Business Force

FEBRUARY 21, 2014

This doesn't mean you have to become a CPA or go take a boatload of accounting courses, but, at least, learn to understand what's in a basic income statement and balance sheet and what they mean. If it was a distribution business, shipping costs were critical. Learn to understand basic accounting and formalize sooner rather than later.

Finance 37

Finance Management Forecast Entrepreneur 37

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 153

Metrics Web Analytics CPA 153

ConversionXL

SEPTEMBER 30, 2020

At first glance, this looks like a much more credible distribution of value—if, of course, you’ve got an accurate model. You can test this via “model evaluation ,” which uses ROC/AUC metrics. The goal of predictive attribution is to improve the overall CPA/ROAS of the whole marketing mix, not a specific channel or campaign.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Up and Running

DECEMBER 9, 2014

Maybe you are wondering which metrics to track, or whether or not you should take out a loan for your business. Three, I’m a book keeper, accountant or CPA and other. Three, I’m a bookkeeper, accountant or CPA or other. Which metrics do you most rely on to understand your business itself. Bates: Fantastic.

Small Business 95

Small Business Finance Forecast Metrics 95