Occam's Razor

AUGUST 12, 2013

But how do we distribute credit for the conversions across all those channels? The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. You can even get great first-step guidance about how to rebalance your portfolio from that last column.

Channel 162

Channel Analytics Campaign Conversion 162

Occam's Razor

SEPTEMBER 5, 2023

They also help ensure that you appropriately distribute the work among the analytics resources you do have available. For Level 3, you’ll work to identify the impact of all the brand marketing you are doing at a portfolio level. Performance marketing has too much focus today on Overall Conversions and Cost Per Sale (or CPA).

Analytics 78

Analytics Marketing Metrics Channel 78

Hearpreneur

DECEMBER 25, 2019

Having been a journalist myself, I’ve experienced first hand the pains of sending lists of links or PDF files to editors – or, to anyone interested in my writing portfolio. Sinordo, Modern CPA Group ! #17- At that time, I wanted something simple and easy to update. Thanks to Ric A.

Entrepreneur 103

Entrepreneur Technical Review LLC Software Review 103

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. But because you are running a bigger and more complex business you'll also measure… Acquisition: CPA. Acquisition: CPA. You need to know, obsessively, what you get for it.

Metrics 153

Metrics Web Analytics CPA 153

Occam's Razor

AUGUST 9, 2016

The change required based on this data is not just your marketing portfolio re-allocation, that is almost trivial, what' bigger, huger, crazy-harder is changing how your company thinks. Learn how to use this metric to drive those two changes: marketing portfolio – people thinking. It is painful.

Analytics 60

Analytics Metrics eCommerce PPC 60

Entrepreneurs-Journey.com by Yaro Starak

JANUARY 21, 2011

Professionally, I am a Certified Public Accountant (CPA), may also be called a Chartered Accountant (CA) on your side of the globe, a Finance Charter-holder and a Certified Financial Planner. A small part of my portfolio is purely in speculative plays, but I believe in value investing over time. English is my fourth of five tongues.

Internet 87

Internet Technical Review Stock Due Diligence 87