Remove CPA Remove Equity Remove Naming Remove Stock Options
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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Consumers responded to name and concept well, solves real problem, o Took 4 months to build initial prototype. o Their strong skill was online media buying and optimization – they rarely would do CPA deals – mostly buying CPM. Mark: 10% warrant coverage is like stock options. He wanted to see all the data himself.

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Beware The Consultant

infochachkie.com

Instead of hearing from your long lost third-cousin, you will be inundated with an avalanche of ‘congratulatory’ emails, calls and letters from people who want to relieve you of the burden of your hard-earned equity round. The final straw came when I asked the latest 25-year old a simple ‘yes / no’ question related to stock options.

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