Master of Customer Acquisition, Matt Coffin, On Startups …
Both Sides of the Table
APRIL 19, 2011
o Their strong skill was online media buying and optimization – they rarely would do CPA deals – mostly buying CPM. Mark: 10% warrant coverage is like stock options. Icing is the warrant for banks – stock they can buy in future but don’t have to buy so they make their $$ later in the future. And he said ok got it.
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