Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Marty Zwilling.

Search 385

Search Engineer PPC Widget 385

Up and Running

JULY 31, 2015

This week Peter and Jonathan talk to Tim Berry, founder of Palo Alto Software, about lean business planning, strategy, tactics, specifics (milestones), and the forecast. Strategy, Tactics, Specifics, and the Forecast – (11:45). “Here’s our forecast.” Tweet at us: @Bplans (include the hashtag #BCast).

Lean 60

Lean Business Plan Forecast Software Review 60

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Cost per action (CPA).

Search 226

Search PPC Widget SEO 226

Startup Professionals Musings

OCTOBER 3, 2010

This is NOT the same as Search Engine Optimization (SEO). SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. Cost per action (CPA). Keyword research and budget forecasting.

Search 225

Search Engineer SEM Widget 225

ConversionXL

APRIL 12, 2017

Create a revenue forecast before you even run the experiment. You can forecast what you think your forecast + seasonal curves will look like. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Image Credit. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86