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To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. Here are a few of them: Lead volume went up 81% despite a 30% PPC budget cut. Lowered the average campaign CPA to 72% below average. above average CTC rates.
For anyone with any PPC in their background, I’d expect some discussion around Quality Scores and landing page optimization testing. Whitepapers: Global Digital Advertising: Q1 2012 Update. The right answers (yes plural answers) include: Consideration of sample size and confidence intervals. Question 2. “In See More Features.
Over 90% of all global traffic comes from Google, and its ownership of search is holding steady. Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. Cost per acquisition (CPA). Generating awareness through SEO.
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