CPA Green Matching Metrics 
YoungUpstarts
OCTOBER 25, 2018
It’s taken the Toronto executive from the world of Big 3 Accounting (as a CPA with PricewaterhouseCoopers in his early career) to Investment Banking(National Bank Financial) and capital markets (co-founding Eight Capital after leading the management buyout of Dundee Capital Markets). Some specialize in one arena, like green technology.
Occam's Razor
SEPTEMBER 5, 2023
Perfection is impossible, but in our work we successfully switch from comparing apples to watermelons to hamsters to comparing green apples to red apples to yellow apples. My solution is centered on organizing data/metrics/methodologies into a ladder of awesomeness (which solves for #3). Agency does green, you do blue, no one does red.
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ConversionXL
AUGUST 5, 2013
In other words, one of the best ways to improve landing page conversions is to maintain scent: make pre-click and post-click message + look & feel match. They match! Ad design (or email design etc) needs to match landing page design. 2 Filing by CPA. A metrics company! You have to maintain the scent.
Occam's Razor
AUGUST 12, 2013
All I have to do is look at the very last column and look at the green and red arrows and get guidance about how I should shift my budgets? Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool).
Occam's Razor
AUGUST 9, 2016
Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.
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