ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. What if you could group all campaigns into yellow, green, or general?

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

SEPTEMBER 5, 2023

Perfection is impossible, but in our work we successfully switch from comparing apples to watermelons to hamsters to comparing green apples to red apples to yellow apples. Level 2 (Green): These metrics/methods get you to learn actually useful things. Agency does green, you do blue, no one does red. Easy existence.

Analytics 78

Analytics Marketing Metrics Channel 78

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? All I have to do is look at the very last column and look at the green and red arrows and get guidance about how I should shift my budgets? But show the actual report.

Channel 162

Channel Analytics Campaign Conversion 162

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. SEO & PPC, Because You Should! Affiliates!

Analytics 60

Analytics Metrics eCommerce PPC 60