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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

All I have to do is look at the very last column and look at the green and red arrows and get guidance about how I should shift my budgets? Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool).

Channel 162
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Tech for Good: 10 Female Leaders Making a Positive Impact 

The Startup Magazine

From innovative founders improving healthcare outcomes in mental health to the C-Suite executives leading ambitious programs, these 10 female executives are helping to accelerate action through the strength of their work in 2025. This builds on Shaguns career as a certified CPA, CIA and experienced auditor and process consultant.

Cofounder 140
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Episode 8: Profitable Business Growth With Kim Pollard

Mike Michalowicz

a CFO for Oakwood Property Company, and a staff accountant for Cameron Gulley, CPA. Before joining the accounting world, Kim served as executive director for Meels-on-Wheels in Callahan County, TX, where she brought in numerous grants and volunteers to support the much needed program for the elderly citizens of the rural county.

CPA 148
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How to Open a Marijuana Dispensary

Up and Running

There are a lot of rules to follow and I would strongly advise that people get help right from the get-go: a lawyer and a CPA,” says Lincoln. Mitch and Lincoln both use loyalty programs which help market their dispensaries by word of mouth. The Green Solution: Wholesale medical marijuana supplier. You can’t do pop up ads.”.

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Meet the #IamBplans Winners: Rebar Business Builders

Up and Running

Their Managed Marketing programs provide everything a business needs to create, implement, and maintain their marketing plan. The man behind Rebar Business Builders is Bill Brelsford , a CPA turned marketing coach. It’s like getting an entire marketing department in a box. Technology is an important part of small business marketing.

CPA 69
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29 Entrepreneurs Discuss Why They Love Their Business

Hearpreneur

What I love about being an entrepreneur is that for the first time in my life I get use my creativity and clinical skills in working with clients one on one, I get to create programming and build something out of nothing and watch it help people. Image Credit: Dan Green. Thanks to Dan Green, Growella ! #10

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How to Turn Your Hobby Into a Business

Up and Running

You can do this online via a web course (try Coursera or Udemy ) or through a college or continuing education program. A CPA is equally important, and will help address tax considerations and preparation. The answer’s in the name…they clean windows in bright green kilts! Advice for product-based businesses. Their slogan? ‘No