Want to Reduce CPA? Try Machine Learning–Driven Retargeting.
ConversionXL
SEPTEMBER 17, 2019
Identifying other indicators for intent will help you reach more ready-to-buy people with a CPA that’s similar to your best-performing audiences. Fixel has a set price based on website traffic; Criteo has a CPA model where you set a target CPA, and they “earn” the margin. lower than the average CPA for all ad sets.
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