Want to Reduce CPA? Try Machine Learning–Driven Retargeting.
ConversionXL
SEPTEMBER 17, 2019
Google’s machine learning–based metrics, for example, give you access to insights and audience segments you can put to work immediately in your campaigns. Identifying other indicators for intent will help you reach more ready-to-buy people with a CPA that’s similar to your best-performing audiences. The features are similar.
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