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How to minimize customer acquisition costs

Duct Tape Marketing

Determine Cost Per Acquisition (CPA): CPA = CPPC multiplied by CR. Daniel Matthews is a freelance writer from Boise, Idaho. Determine Cost Per Paying Customer (CPPC): CPPC = LTV divided by 3 (a third of Lifetime Value is the high estimate of what you’d want to spend on a customer). About the Author.

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Lean Business Planning with Tim Berry [VIDEO]

Up and Running

He lives in a small town in Idaho, so he can find out from Census.gov how many families live in his town. You don’t need a CPA. If you really go in and get to Garrett’s Bike Shop and you see what Garrett is doing, Garrett is selling to families and he’s selling to families who are intimated by fancy bike shops.

Lean 60
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How to Fine-tune Your Small Business Finances—from Funding to Growth [Webinar Recap]

Up and Running

Three, I’m a book keeper, accountant or CPA and other. Three, I’m a bookkeeper, accountant or CPA or other. We’re building a True SaaS company in Boise, Idaho, not in Silicon Valley or not in New York. I’ll say that one more time. This is number one. What best describes you? It’s weird.