How to minimize customer acquisition costs
Duct Tape Marketing
JUNE 2, 2017
Determine Cost Per Acquisition (CPA): CPA = CPPC multiplied by CR. Daniel Matthews is a freelance writer from Boise, Idaho. Determine Cost Per Paying Customer (CPPC): CPPC = LTV divided by 3 (a third of Lifetime Value is the high estimate of what you’d want to spend on a customer). About the Author.
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