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SaaS startup Segment has a formula for figuring out acquisition costs : Determine Customer Lifetime Value (LTV): LTV = Revenue from each paying customer per month, multiplied by Gross Margin, divided by churn (Gross Margin is the amount left over after the cost of goods sold, churn is the percent of people who leave). increase in revenue.
Three, I’m a book keeper, accountant or CPA and other. Three, I’m a bookkeeper, accountant or CPA or other. Two, revenue. Many business owners today really think of financials as being about the past, how much revenue have we had, how much cost did we have. I’ll say that one more time. What do you do?
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