Conversion Rate Formulas to Accurately Calculate Growth
ConversionXL
JULY 8, 2021
For example, let’s say we generated 12 purchases from 240 visits to a product page. For example, if you’re investing in Facebook Ads—where CPA is on the rise —you’ll need healthy conversion rates to ensure a positive ROAS. If audience building is a priority, email subscribers should be an important metric.
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