CPA, Lead Generation, PPC and Technology

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Technology

Lean Marketing: Basic Metrics You Should be Watching. Now.

crowdSPRING Blog

APRIL 6, 2015

Well the answer is pretty simple: turn to math and leverage technology. The result of this simple is your CPA, or Cost per Acquisition and this is the key to understanding whether your marketing tactics are working for you or not. The second half of CPA is known as CLTV, or Customer Lifetime Value. Why, you ask? Life Time Value.

Metrics

Metrics CPA Lean Marketing

How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Generating awareness through PPC. At the bottom of your funnel, your marketing goal is to turn loyal customers into lead generators.

Customer

Customer Marketing Social Media CPA

StartUpRoar

Lean Marketing: Basic Metrics You Should be Watching. Now.

How to Create a Marketing Funnel by Responding to Customer Behavior

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