Conversion Rate Formulas to Accurately Calculate Growth
ConversionXL
JULY 8, 2021
But a good conversion rate doesn’t always mean more sales. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. For example, if you’re investing in Facebook Ads—where CPA is on the rise —you’ll need healthy conversion rates to ensure a positive ROAS. What’s our CPA?
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