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Transcript of Building a Personalized Connection to Win Ideal Clients

Duct Tape Marketing

So for instance, I know a printing company that has 11 different salespeople, and each one of them is going after a different vertical market, a target market. Bill Cates: I’m consulting with a CPA firm in the Washington DC area, and they have six vertical markets. Bill Cates: Here’s the way I look at it.