CPA Matching Metrics 
Occam's Razor
AUGUST 12, 2013
Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). Then I choose Click from the Exactly Matching drop down. You may be getting a lot of conversions, but the CPA can kill you.
ConversionXL
AUGUST 5, 2013
In other words, one of the best ways to improve landing page conversions is to maintain scent: make pre-click and post-click message + look & feel match. They match! Ad design (or email design etc) needs to match landing page design. 2 Filing by CPA. A metrics company! You have to maintain the scent.
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Duct Tape Marketing
FEBRUARY 10, 2022
Jason is a Co-founder of Thriveal, a firm that helps entrepreneurial CPA firms connect, learn and grow. He’s also the CEO of Blumer CPAs where they serve as an advisory firm for the design marketing and creative agency services niches. You can spend on as a risk without putting you outside of the metric. I appreciate it.
ConversionXL
SEPTEMBER 15, 2016
It all depends on the targets you’re trying to achieve, which of course will be the foundation of your optimization process, because only after you’ve defined them will you be able to compare your campaign/ad group/keyword/ad to them and see if there’s a match.” (via If it’s broad, pause it and add it with a more restrictive match type.
Up and Running
JULY 31, 2015
” “What about tactics that match strategy?” ” So they see how they match. You really want to have metrics or measurement, which I think is one of the real areas for good creativity and management. You don’t have to be CPA or MBA. ” They’ll say, “Absolutely.”
ConversionXL
JANUARY 29, 2016
Second, they dynamically inserted the specific Mazda model(s) the site visitor was interested in (from their website activity) and matched the inventory with dealerships that were local to them. Lowered the average campaign CPA to 72% below average. I’d never buy a Mazda, but this is pretty cool. Image Source). above average CTC rates.
The Startup Magazine
NOVEMBER 25, 2019
You’ll be able to better segment key metrics like COGS, eCPA, Churn Rate and more to better understand the history of your business. The platform’s security should be flexible, so you can customize risk levels for each campaign, product, or payment gateway to best match your needs.
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