Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)
ConversionXL
AUGUST 5, 2013
In other words, one of the best ways to improve landing page conversions is to maintain scent: make pre-click and post-click message + look & feel match. They match! Ad design (or email design etc) needs to match landing page design. 2 Filing by CPA. Landing page has no copy except for the product name.
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