Remove CPA Remove Matching Remove Metrics Remove Software Review
article thumbnail

What a CFO Can Do For Your Agency

Duct Tape Marketing

Jason is a Co-founder of Thriveal, a firm that helps entrepreneurial CPA firms connect, learn and grow. He’s also the CEO of Blumer CPAs where they serve as an advisory firm for the design marketing and creative agency services niches. Blumer CPAs. Click on over and give us a review on iTunes, please!

CPA 70
article thumbnail

Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)

ConversionXL

In other words, one of the best ways to improve landing page conversions is to maintain scent: make pre-click and post-click message + look & feel match. They match! Ad design (or email design etc) needs to match landing page design. Lets review some actual ads and landing pages. 2 Filing by CPA. Great stuff.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Episode 9: Lean Business Planning with Tim Berry | The Bcast

Up and Running

This week Peter and Jonathan talk to Tim Berry, founder of Palo Alto Software, about lean business planning, strategy, tactics, specifics (milestones), and the forecast. We have Tim Berry, founder of Palo Alto Software with us. It really jabs with my experience too in starting in software. Expect to be reviewing results often.

Lean 60
article thumbnail

Lean Business Planning with Tim Berry [VIDEO]

Up and Running

We recently had Tim Berry, Palo Alto Software founder and business planning expert, present our Bplans audience with his latest advice on lean business planning. I’m the CEO of Palo Alto Software. A lot of people have asked about the software. ” You’re reviewing this each month. This is Sabrina.

Lean 60
article thumbnail

7 Retargeting Case Studies That’ll Boost Your Current Campaigns

ConversionXL

To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. To review, having the AdWords platform automatically find retargeting opportunities that are closest to your ROAS goals is brilliant. Image Source). Image Source.

article thumbnail

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this?" Then I choose Click from the Exactly Matching drop down. than multi-channel attribution modeling.

Channel 162
article thumbnail

Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

It all depends on the targets you’re trying to achieve, which of course will be the foundation of your optimization process, because only after you’ve defined them will you be able to compare your campaign/ad group/keyword/ad to them and see if there’s a match.” (via If it’s broad, pause it and add it with a more restrictive match type.

PPC 48